GST Slash Fuels Big-Screen TV Boom, Dominating Indian Market - Whalesbook

India's television market is rapidly segmenting towards larger screens following a GST reduction on sets 43-inch and above. This policy shift, implemented September 22, 2025, has propelled 43-inch-plus televisions to account for two-thirds of total sales, up from 50% previously. Concurrently, the once-dominant 32-inch segment is experiencing declining shipments, as consumers embrace premiumization…