How GST-led FMCG volume rebound could reshape India’s AdEx in FY26 - bestmediainfo.com

New Delhi: A pick-up in FMCG volumes and operating margins in the December quarter is setting up a more supportive backdrop for advertising spends in India, as large consumer companies signal demand recovery and better profitability after a phase of GST-related channel disruption and weak consumption. FMCG remains the single biggest driver of media demand, and a key swing factor for overall AdEx.…