FMCG growth post GST cuts: Sales pick up in first quarter after reforms; value growth stays muted - Times of India

The Goods and Services Tax reforms, announced on September 22 gave a much needed push to consumer demand, as sales volumes for household essentials and groceries rose sharply in the October-December quarter, as compared to a year earlier.According to executives citing NielsenIQ data and internal company numbers, volumes expanded by around 9–10% in the December quarter, up from 7.1% in the same per…