Why impact of GST cuts on FMCG sales has been muted - India Today

Consumption of FMCG is expected to rise gradually. Early green shoots may appear, but meaningful growth is more likely only by Q1 2026 When the Goods and Services Tax (GST) was rationalised and cuts announced, consumers prioritised big-ticket purchases—appliances/gadgets such as televisions, refrigerators, washing machines and smartphones—that offered higher savings. This effected a 39 per cent ju…