GST Cuts Spark FMCG Volume Surge: Discretionary Spending Leads Recovery, but 'Pantry Loading' Concerns Loom - KalingaTV

India’s Fast-Moving Consumer Goods (FMCG) sector is showing strong signs of a volume-led demand recovery, fueled by recent GST-linked price reductions and aggressive promotional activities, according to a new report by ICICI Bank. The analysis highlights that while the overall demand environment is improving, the response has been uneven, with consumers showing a remarkably sharp reaction to price…