GST reset and festive boost drive new growth path for India’s apparel market - ET Retail

India’s apparel industry has entered a crucial transition phase this festive season, with the Goods and Services Tax (GST) revisions influencing buying patterns and reshaping pricing strategies across brands. While the increase to 18 per cent on garments priced above Rs 2,500 has softened premium sales momentum, the concurrent reduction to 5 per cent for products below this threshold has driven st…