Riding on GST 2.0 boost, Mercedes-Benz India eyes ‘best-ever’ festive season with 25% higher ad spends - Storyboard18

Mercedes-Benz India is steering into what it calls its 'best-ever festive season', with Managing Director and CEO Santosh Iyer attributing the momentum to GST 2.0 reforms, which have bolstered household spending and fuelled record Navratri sales. Despite global macroeconomic headwinds, Iyer believes Indian luxury consumers remain "aspirational and confident", as the brand sees strong traction acro…