High GST is preventing innovation in the carbonated beverages industry in India
In the consumer market today, have we noticed that there are only a few low-sugar and zero-sugar varieties of carbonated beverages in India , as compared to countries such as Thailand, Philippines, UK. We hardly have any fruit-based carbonated beverages, despite India being one of the largest global producers of fruits such as mango, banana, guava, papaya and lime. This is because carbonated soft…