Local soft drink players move to 160ml packs to offset higher GST

Times Of India

NEW DELHI: Local  soft drink players  who were slapped with a steep GST hike on fruit-based carbonated drinks last year have devised a novel way to stay afloat in the cutthroat  Indian beverage market .  In an industry first, most are moving to a pack size of 160ml from the standard 200ml bottle that bears a price tag of Rs 10. In addition, they have lightened the PET pre-form…

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