Companies may spend more on advertising after GST

Goods and services tax ( GST ) could reduce the cost of advertisement and lead to an increase in spending by companies to promote their products and services,  Kotak Mutual Fund  said. Companies that gain from the lower cost will likely plough back it in  advertising , increasing their ad spending by about 10%, or more than Rs 5,000 crore, over the previously projected 10-12% growth…