Circular 230/24/2024 - Central Tax

Date: September 11, 2024

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Subject

Clarification in respect of advertising services provided to foreign clients.

Content

References have been received from the trade and industry requesting for clarification regarding advertising services being provided by Indian advertising companies/agencies to foreign entities, as some of the field formations are considering the place of supply of the said services as within India, thereby denying the export benefits to such advertising companies. 1.2 In view of the difficulties…

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